Key Messages
In raising public awareness about cooperatives, much of the year’s activities will focus on information sharing. These communication activities will centre on the slogan of the year, "Cooperative Enterprises Build A Better World " and highlight the key aspects of cooperative enterprises which allow them to fulfill this rule. Inclusive of the main slogan, activities for the year will hinge 10 key messages:
- Cooperative enterprises build a better world.
- Cooperative enterprises are member owned, member serving and member driven
- Cooperatives empower people
- Cooperatives improve livelihoods and strengthen the economy
- Cooperatives enable sustainable development
- Cooperatives promote rural development
- Cooperatives balance both social and economic demands
- Cooperatives promote democratic principles
- Cooperatives and gender: a pathway out of poverty
- Cooperatives: a sustainable business model for youth
